Brown Bag Lunch
interactive website; custom deck of 40 cards, kraft paper, staples, and thumbtacks on double sided cork board.
In 1976, a national survey in Brazil prompted respondents to self-declare their racial identity. Instead of multiple-choice options, Brazilians were given the freedom to fill in the blank with their own written interpretation of the question: “What is your color or race?”. This question generated 136 highly unique and nuanced answers for how a racially mixed country perceived itself. Answers ranged from straightforward (black, brown, mixed, etc) to interpretive (coffee, dirty white, runaway donkey, etc).
I turned a selection of the responses from this survey into an interactive card deck inspired by the reading and vocabulary cards of elementary classrooms. I was especially interested in the survey responses tied to food, color, and sensory descriptors like “burnt” and “waxed”.
The web-based component of the project was designed in collaboration with the designer, Kyle Richardson. The concept, text, and visual assets of the website were designed by me. Front-end development was done by Richardson.